By using targeted partner advertising that relates well with our topics, we are able to make enough to compensate for the cost of running What Not Reviews.

Important notes:

1) Their advertising in no way affects the way our editors write reviews.
2) Our reviews are not written to please our advertisers.

We get information for our reviews from hundreds of publically available sources.  We spend many hours on every review in order to accurately bring all these sources down to one page of information for you, therefore saving you hours of research.

• Forums and Surveys
• Feedback and Complaint sites
• Manufacturers & Retailers
• Better Business Bureaus & Government sources
• Actual product use
• Trade Publications & Magazines
• Interviews
• Many others...

Currently, we are able to offer this service to other webmasters in exchange for reciprocal linking back to us.   Depending on demand, we may need to limit the number of accepted directory listings in the future. Fortunately, our entire site has been indexed by the major search engines and will only help your site's efforts.

We feel that hosting a directory of relevant websites is helpful to both our visitors and to select partner websites.   Without the traffic that links bring between sites, it's not possible to effectively grow our readership.

We extensively study the market.   We keep in mind our target audience. And we try our best to summarize what a great majority of feedback tells us.   Will this always be the same as other review sites?  Probably not.   Will this match Consumer Reports?  Probably not.  Is the best always the most expensive?  Not always.  

There is a certain level of ambiguity involved, and there is a certain amount of our own editorializing that needs to happen along the way.   Though we try to minimize our own opinions as much as possible and try to let the feedback speak for itself.

There are a lot of review sites that will link you directly to a product's website from a review.   There are also thousands of sites waiting to offer you the cheapest of anything.   That's not our goal to be the next Amazon.  We feel that this can create a somewhat confusing feel, and can create questions as to where our loyalties lie.

To the side of every review, we offer partner advertisers that may well match your needs to further investigate a specific product.   We do not pick and choose these advertisers, so you can rest assured that we don't write our reviews to make them happy.

We also have a quick search tool that allows you to either search What Not Reviews, or to search the internet for a specific product very quickly

There are two ways to get involved in advertising on our site.  Click on either to learn details about each opportunity.

1. Submit a direct link in our web directory.   
2. Become a partner advertiser.  On any review page, click on the words "Advertise on this site" to learn more or visit Google Adsense directly.
   
   

There are several benefits to writing reviews for us!

• Your own work published on a soon to be high traffic website.
• A direct link to the site of your choice; blogs, personal webpages, commercial sites, etc.
• Name recognition and experience.
• You can track the amount of traffic your review is generating (we help set you up).
• We are looking for a few of the best to join our writing team for the long haul. 

Follow the submit url path.  Skip past the submission infomation and simply go to the last page.  Copy the code and paste it somewhere in the body of your HTML.

If you're only looking to save our site (or a particular review)for future reference, simply hit "save page" at the top of any of our pages to save your page as a favorite.

The ability to email links will be coming soon.

Our goal is to reflect consensus of reviews in the market.   To indicate the number of choices out there, we've developed a simple rating to indicate how many choices are out there in the market.

10 - Overwhelming number of choices, perhaps hundreds.  Narrowing down picks may be difficult.
5   - Many choices available, but still fairly easy to determine what options are available.
1   - Very few choices, options are limited.   Top picks are very easy to determine.

Our goal is to reflect consensus of reviews in the market.   However, because there is no clear way to consolidate consensus, and because opinions can often times be conflicting, we have to utilize our own opinions.  We base our picks on the credibility of reviews we read, trends, timing, and our own experience.  To match perfectly with the rest of the input, we'd have a rating of 1.  This is rarely possible.

10 - We had to apply a significant amount of our own opinion into choosing our top picks.
5 - There is a significant amount of consistent feedback, and we were able to draw fairly obvious conclusions.
1 - Top picks are clearly obvious, either based on statistical feedback, or the consistency of other ratings.